01 — VelleFilm · Character

The Velle film — What Darwin Ordered — combines collage with stop-motion animation. The challenge was to build characters that are funny, sometimes outright ridiculous, and above all memorable.

Instead of milk.
02 — The film00:20 · 25 fps
03 — CastThe rig, taken apart
04 — State sheetDarwin · mouth and hand
05 — ApproachThe supporting cast

It mattered to us that Darwin was not the only one you remember. The supporting cast — the fox and the squirrel — had to hold their own.

Small details in the illustration and unhurried, nuanced animation give each of them a life and a personality of its own.

We still watch it with a smile.
06 — TitlesWho made it
AgencyBBDO Moscow
DirectorAlla Koteneva
Creative directionBBDO Moscow
07 — The worldThe set finds its places
the study
08 — The set27 pieces
09 — How it was builtA display case

The study is a display case of evolutionary mistakes. Everything on the shelves and on the walls works towards one joke: Darwin lives surrounded by the ones evolution already wrote off. The bottle of milk sits on the shelf between the sabre-toothed squirrel and the dinosaur — same row.

Every object was cut, cleaned and kept as its own transparent layer, so the set can be taken apart and put back together at will — the same way it was assembled in the first place.

The room is not a painting, it is a stack.
10 — Spotting sheetThe film’s lines
11 — FramesAs cut
a frame of the film
a frame of the film
a frame of the film
a frame of the film
a frame of the film
a frame of the film
12 — ColourFrom the frame
#45733CRGB: 69, 115, 60
#CB5A1BRGB: 203, 90, 27
#F4AE09RGB: 244, 174, 9
#815122RGB: 129, 81, 34
#EFDFD0RGB: 239, 223, 208
#3C2F35RGB: 60, 47, 53
13 — Creditsthe85
ClientVelle
ProjectWhat Darwin Ordered
DisciplineFilm · Character
Year—
Velle