Asterus
NEON by Asterus
NEON is a next-generation business complex in Canary Wharf, one of London’s most prestigious business districts. Designed as a smart, connected workplace, it combines premium offices and shared spaces with AI-powered space management, real-time occupancy data, smart meeting rooms, digital access and intelligent indoor navigation.
Adaptive lighting and climate control, air-quality monitoring, smart energy management and EV infrastructure make the building more responsive and efficient. Technology becomes part of the architecture itself, creating a workplace that responds to the people using it.
Asterus
Taking its cue from the name NEON, the logo is built around the visual language of a glowing neon tube. This idea extends into the wider identity, with both the logo and key visuals using light, glow and continuous lines as a defining graphic language.
Extra Wide
We create
a space where
new ideas are born
Velvet
Light-Blue
White
Horizon
the material
architectural light
normality
floor directory
“We create a space where new ideas are born.” — the line the identity is built on