01 — GeelyTV commercial · 2021
We made our own graphics for the background and wrote an original soundtrack to carry the light and the cut. In the Geely pavilion the Nero barely moved — so the camera did: we flew it around the car on a telescopic crane.
A static car, a flying camera.
02 — PavilionOn set
03 — The craneReconstructed from the cut
01/ 14
04 — Details00:00:05:26 → 00:00:08:06
05 — NeroBlack body
Nero means black, and we played on it: the body sinks into the dark of the set, then throws back every colour of the screens behind it.
Black that disappears and reflects.
06 — The wall00:00:08:06 → 00:00:09:08
07 — Through the car00:00:09:08 → 00:00:10:15
08 — In every frameCamera · particles
The car never moves. The particles on the screens and the camera — around the car and right through it — keep every shot alive.
Movement in every frame.
09 — ColourFrom the film
#04060ARGB: 4, 6, 10
#061D33RGB: 6, 29, 51
#70C0E6RGB: 112, 192, 230
#FCD9A3RGB: 252, 217, 163
10 — Creditsthe85
ClientGeely
ProjectCoolray Nero
DisciplineFilm · TV commercial
Year2021
Geely