We build brands people recognize before they read the name.
The studio
The85 is an independent creative studio working across brand identity, digital and moving image.
We build visual systems around one clear idea – then make sure that idea holds together everywhere the brand appears: on screen, in print, in content and in motion.
Enough structure to stay consistent. Enough character to stay memorable.
What we do
Scoped per project
01
Logo system
Primary mark, secondary lockups and practical variations.
02
Colour system
Final palette with specifications for digital and print use.
03
Typography system
Primary and supporting type styles with usage hierarchy.
04
Core applications
Key brand touchpoints developed to demonstrate the system in use.
05
Motion identity
Animated logo, character moments, title treatments and transitions.
06
Website
Brand-led website design and responsive digital system.
07
Content toolkit
Social templates guide: recurring series formats, thumbnails and content rules.
08
Brand film
Concept, script and production for a launch or positioning film.
09
Verbal identity
Messaging hierarchy, taglines, tone of voice and key brand copy.
10
Print & environment
Stationery, signage, event materials and other physical applications.
How we work
Four stages
01
Understand
The business, the audience, the category and what the brand needs to do next.
02
Define
A clear creative direction with its own visual logic, tone and point of view.
03
Build
The identity system: marks, type, colour, character, applications and working assets.
04
Deliver
Production-ready files, guidelines and a system your team can actually use.
Two rounds of revisions at every stage
Start a project
Ready when you are
Tell us what you are building
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the85.studio · Los Angeles · Edinburgh · worldwide
Alla KotenevaDirection
Maria MokinaArt direction