The Book
Issued for living
The Book is a multifunctional residential development housed in one of Moscow’s most recognisable modernist landmarks, located in the heart of the city. Built in 1968 as part of the ambitious redevelopment of Kalinin Avenue, the 26-storey building, widely known as “the Book” for its distinctive silhouette, was conceived as a new model of urban living. Following a major reconstruction, it now brings together private residences, serviced apartments, an international hotel and hospitality spaces under one roof.
The building’s book-like silhouette has been part of Moscow’s skyline for decades, making its architecture the natural starting point for the brand. That’s why the identity is built around this iconic form, turning the historic silhouette into the project’s key visual signature and reinterpreting it through a contemporary graphic language.
A contemporary standard of living at The Book
The Book is a contemporary development that brings together a hybrid of real estate functions. A modern reinterpretation of the legendary “book-shaped building” at 15 Novy Arbat, the project combines three relevant formats of urban living. Capital Group, an expert in the development of multifunctional high-rise complexes and conceptual real estate, has brought its extensive experience to The Book, creating a new combination of three residential formats: traditional apartments, serviced apartments and an apart-hotel.
of the main colours
of the main colours
“Issued for living.” — the line the identity is built on