Belmar — Bay Residence
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belmar — bay residence — the85 — branding — resort vibes in the metropolis — belmar — bay residence — the85 — branding — resort vibes in the metropolis —

Bay Residence

Set on the waterfront, away from the city noise yet within easy reach of a major urban centre, the development offers a different pace of life. A private promenade, marina, landscaped green spaces and leisure amenities create the atmosphere of a waterfront resort — a place where the rhythm of the city naturally slows down. Coming home becomes a shift in state: from the intensity of the working day to water, open air and a more relaxed way of living. There is no need to choose between the opportunities of the city and the feeling of escape — both become part of everyday life.

This sense of escape shaped the visual identity. We looked to sunlight and the long shadows it casts — a visual language associated with warm cities, leisure and places we go to recharge. The contrast between light and shadow became the foundation of the identity.

x
0,5 x
155 °
Frontal shadow
Ysabeau
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#No$%&^*()=+/
Aa
Bb
Cc
light
medium
semibold
TerracottaPantone 173 CCMYK: 0, 75, 85, 15RGB: 222, 94, 40HEX: #CD531F
OcherPantone 7564 CCMYK: 0, 40, 90, 15RGB: 201, 141, 34HEX: #C98D22
Grey BluePantone 7681 CCMYK: 35, 15, 0, 35RGB: 123, 148, 178HEX: #7B94B2
Electric BluePantone 2736 CCMYK: 100, 90, 0, 0RGB: 30, 0, 255HEX: #1E00FF
Pure WhiteCMYK: 0, 0, 0, 0RGB: 255, 255, 255HEX: #FFFFFF
BlackCMYK: 0, 0, 0, 100RGB: 0, 0, 0HEX: #000000
“Resort vibes in the metropolis.” — the line the identity is built on
Credits