01 — BelmarBranding · 2024

Set on the waterfront, away from the city noise yet within easy reach of a major urban centre, the development offers a different pace of life. A private promenade, marina, landscaped green spaces and leisure amenities create the atmosphere of a waterfront resort — a place where the rhythm of the city naturally slows down.

Bay Residence
x
0,5 x
155 °
Frontal shadow
03 — IdentityLight · Shadow

This sense of escape shaped the visual identity. We looked to sunlight and the long shadows it casts — a visual language associated with warm cities, leisure and places we go to recharge. The contrast between light and shadow became the foundation of the identity.

Resort vibes in the metropolis.
04 — TypefaceGoogle Fonts
Ysabeau
LightMediumSemibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#№$%&^*()=+/
YsabeauRegular
05 — ColourSix colours
TerracottaPantone 173 CCMYK: 0, 75, 85, 15RGB: 222, 94, 40HEX: #CD531F
OcherPantone 7564 CCMYK: 0, 40, 90, 15RGB: 201, 141, 34HEX: #C98D22
Grey BluePantone 7681 CCMYK: 35, 15, 0, 35RGB: 123, 148, 178HEX: #7B94B2
Electric BluePantone 2736 CCMYK: 100, 90, 0, 0RGB: 30, 0, 255HEX: #1E00FF
Pure WhiteCMYK: 0, 0, 0, 0RGB: 255, 255, 255HEX: #FFFFFF
BlackCMYK: 0, 0, 0, 100RGB: 0, 0, 0HEX: #000000
06 — The placeWaterfront

Coming home becomes a shift in state: from the intensity of the working day to water, open air and a more relaxed way of living. There is no need to choose between the opportunities of the city and the feeling of escape — both become part of everyday life.

Life with the view
of the bay.
07 — StoriesInstagram
08 — Creditsthe85
ClientBelmar
ProjectBay Residence
DisciplineBranding
Year2024
Belmar